A national-scale festival held in Korea to introduce the image of the country and people of Vietnam, promote Vietnam tourism brand, destinations, products and services as well as Vietnam's tourism potential directly to Korean people through culture and tourism activities.

Golf is one of the favourite activities of Korean tourists when coming to Vietnam (Photo: Vinpearl Golf Nha Trang)

The festival is expected to contribute to deepening the strategic relationship between the two countries in the fields of culture and tourism; It is also an important activity to implement the Memorandum of Understanding on culture and tourism cooperation signed between the two countries; Attract and create conditions for businesses of the two countries to attend, directly meet, exchange and cooperate, promote Vietnam tourism products; as well as strengthening the connection and friendship between the people of Vietnam and Korea; Promoting the need to learn information about the country and people of Vietnam, encouraging a large number of Korean people to travel and enjoy Vietnamese culture; Creating connections between the Vietnamese community in Korea and the Vietnamese-Korean multicultural family with their homeland through culture, art and tourism promotion.

The main activities of the Festival are the Forum on Vietnam - Korea tourism promotion and cultural cooperation and business meetings. In addition, the Ministry of Culture, Sports and Tourism organises a space to promote the image of Vietnam's country, people, culture and tourism potential at the Forum; Performing arts programme combines traditional singing, dancing, and contemporary music; Meet & Greet party…

In particular, the Forum on Vietnam - Korea Tourism Promotion and Cultural Cooperation and business meeting are expected to have the participation of Prime Minister Pham Minh Chinh, and welcome the participation of hundreds of delegates, guests who are policy makers, speakers, leaders of Korean tourism and cultural agencies and tourism businesses, media agencies, news agencies, Korean press.

Here, delegates  are introduced to Vietnam's destinations and tourism policies, especially policies to attract tourists in the post-Covid-19 period, clear and open policies on visas and duration of stay. This is also an opportunity to introduce new tourism products and services, connect businesses, travel agencies, hotels, and airlines from Korea and Vietnam to exchange and sign tourism cooperation… The two sides also exchange and share experiences on building development mechanisms and policies and opportunities for cooperation in cultural industries between Vietnam and Korea in fields such as cinema, music, Performing Arts…

Korea is always the most important target market of Vietnam's tourism industry. Tourists from Korea to Vietnam have increased 5 times in the period 2014-2019, an average growth rate of 38%/year. In 2023, Korea was Vietnam's largest tourist source market with 3.6 million visitor arrivals. On the other hand, Vietnam is also Korea's top tourist source market in Southeast Asia with about 420 thousand visitor arrivals.

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